Brand reputation management on X
Stop missing customer complaints
For brands, a missed customer complaint on X can escalate into a PR crisis. If your social media manager is relying on native X notifications, they are only seeing direct mentions.
Many users complain about a brand without using their exact @handle. You need to monitor untagged mentions, misspellings, and sentiment across the entire platform.
Setting up a PR monitoring deck
With ReDeck, you can set up a dedicated workspace for Brand Management. Add a search column for your brand's exact name, another for common misspellings, and a third for your main product lines.
This multi-column approach ensures that whether a customer tags you or just mentions your product, it shows up on your screen immediately.
Keeping an eye on competitors
Want to know what your competitors' customers are complaining about? Set up search columns for your competitors' names alongside keywords like 'broken', 'issue', or 'alternative'.
You can use ReDeck's custom account labels to visually tag competitor accounts or key influencers, making them stand out in your feed instantly.
Quick account switching for agencies
If you manage multiple brands at an agency, ReDeck's quick account switching lets you jump between client accounts seamlessly.
Combine this with Workspaces, and you can transition from 'Client A Monitoring' to 'Client B Support' in two clicks, keeping all your columns organized.