Tracking Competitor Outages and Downtime
Capitalizing on frustration
For SaaS (Software as a Service) founders, customer acquisition is incredibly difficult. One of the best times to acquire new users is exactly when your competitor's servers crash.
When a major service goes down, thousands of frustrated users immediately turn to X to complain and search for alternatives.
Setting up outage triggers
Using ReDeck, you can set up advanced search columns for your competitor's brand name paired with words like 'down', 'broken', or 'status'.
Under normal circumstances, this column will be relatively quiet. But during an outage, the Live Feed will suddenly light up with real-time complaints.
The ethical swoop-in
When the outage begins, you can use the multi-column interface to rapidly engage with these frustrated users. A polite, empathetic reply offering your stable product as a free trial can convert angry users into loyal customers.
It's a highly effective guerrilla marketing tactic that is only possible with a real-time monitoring dashboard.